To make a convincing case that a substantial market exists, establish market interest and document your claims.Įstablish market interest. The Idea in Practice Emphasize Market Needs The problem is that, unless you’ve got your own capital to finance your venture, the only way you’ll get the funding you need is to satisfy the market’s and investors’ needs. A compelling plan accurately reflects the viewpoints of your three key constituencies: the market, potential investors, and the producer (the entrepreneur or inventor of the new offering).īut too many plans are written solely from the perspective of the producer. You’ve got a great idea for a new product or service-how can you persuade investors to support it? Flashy PowerPoint slides aren’t enough you need a winning business plan.
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